While "no one else makes it" is a reason for caution, it is not a nail in the coffin. This group particularly is experimenting, challenging the status quo, and mostly we fail and learn, but we advance the possibilities for tomorrow in the process.
Manufacturers are by-and-large spurred to innovate by competition. If people keep buying your old crap, why rock the boat with new crap? We only have plug-in hybrid cars today that get over 100 MPGe because the mid-1990's WhiteHouse was assured by the American car companies that they did not need Federal legislation about fleet MPG because they all had imminent production cars that got great mpg. Japanese automakers believed that lie and made the Honda Insight (EPA tested 70mpg) and Toyota Prius (initially in the 40's), catching American manufacturers with their pants down. Through advertisement, American manufacturers swayed most of the public to assume that higher gasoline consumption meant higher customer satisfaction. We still support that unique American hyperconsumption-consequences-be-damned might-makes-right behavior.
Mark Stafford
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