Update: If You See a Quote from Professor Lirpaloof, Beware

As an April Fool's Day prank, Pirate Brands plans to run radio commercials on Thursday about a faux change of uniforms for its new spokesman, David Wright, New York Mets third baseman.

Madison Avenue and marketers enjoy an April Fool's Day prank just as much as the next person — or perhaps even more, given that fakes, gags and goofs can help draw attention to a product or brand.

Nanci

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